This is an image based advertisement for Coca-Cola's Zero Coke. This advertisement was found on the web and is the home page image when you access the page. It's made as a fla. file and has rollovers onto other sites.
The ad is being used to advertise Coke. I believe this type of coke is targeted towards young to middle age groups. Those who don't drink Diet Coke as it is directly competing in the low calorie market. This advertisement is directly targeted at men. The use of a typical bachelor kitchen, the use of grunge and void of colour. The background is plain and simple which makes the foreground really stand out. The use of the most common colours used by males also shows it's target audience. The dark colours make the red of the brand-name/logo stand out. The slogan 'Trust Your Buds' ties in Coca-Cola's claim that it taste like real Coke but without the sugar. The written word on the image uses colours that stand out from the background (Red & White).
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